Caesar’s Palace: one of the most famous landmarks in Las Vegas.
Despite being 2,637 miles away from campus, four Springfield College students will be traveling that distance on April 9th, 2019 to compete at the International Accreditation Council for Business Education (IACBE) National Case Competition.
The team of Niles Turner, Maria Antonellis, Kevin Pereira, and Kristen Madeia won the New England region IACBE Case Competition on October 18 to earn a spot at the National Competition in Vegas.
“We presented about JUULs and how they are not illegal, but their advertising strategies, by most, are considered unethical,” said Pereira.
The opportunity was presented to members of the team by the advisor of the Business Club on campus, Steven Sheffield.
“I know Sheffield because he is my professor in some classes,” said Pereira. “He reached out to me through email about joining the team.”
The IACBE puts on an Ethics Business competition yearly to bring up relevant and current issues with specific companies. Since he was the only member returning from the previous year, Pereira knew what to expect.
“It is our job to go in and dissect the situation through every aspect of business,” he said.
At the National Competition, there are two main components the teams must navigate. The first case is assigned and presented on during the same day at the competition, while the second case is given out to groups six weeks prior to the competition.
“It is generated by a company to focus on something within them,” said Pereira. “Four weeks into the six week process, we get to meet with the executives of the companies and ask any question. We want to get as much information as we can.”
At the end of the six weeks, the groups will present the case live in front of an audience at Caesar’s Palace. They will each give a fifteen minute presentation, followed by a question and answer session with the judges. Teams will then be judged on those elements.
Senior Kristen Madeia sees the competition as an opportunity to take classroom concepts and see them play out in business situations.
“Doing this competition is great because we are able to apply what we learned in classes like ethics, finance, and marketing to a real life issue that’s currently going on,” she said.
The Springfield College team will head west for the April 9 competition in an effort to take home a National title.