There is no denying that the events of our annual spring event, Sti-Yu-Ka, consists of some, well, rather predictable events. The greased pole climb, the oatmeal pass, the Taste of SC – yes, that’s what we are all expecting. Apologies to the freshmen who have yet to experience the event, but don’t worry, those things have not changed since the ‘60s, and probably never will.
In hopes of adding new life into the somewhat predictable weeklong event, Marketing and Communications Editorial Assistant Caitlin Penndorf redesigned the contest aspect of Sti-Yu-Ka and modernized it into a relevant and accessible challenge to encourage students to reflect on their previous years and memories at Springfield College. This contest also serves as a celebration of the graduating students, allowing them to embrace the nostalgia that is often coupled with the conclusion of their college careers.
This 14-day Graduation Photo-A-Day Challenge will be focused around the portal in which students of our generation communicate through, social media – more specifically, that nifty, visually-based app, Instagram.
Each day from Monday, May 5 through Sunday, May 18, the Springfield College Instagram will post a picture that corresponds with that date’s photo challenge. The photo topics are as follows:
May 5: Favorite View; May 6: Posing with Naismith; May 7: Sti-Yu-Ka Memories; May 8: Before and After; May 9: Campus; May 10: Dorm Room; May 11: Service; May 12: Maroon and White; May 13: Favorite Triangle; May 14: Who You’ll Miss Most; May 15: First Year and NSO; May 16: Last Time; May 17: Baccalaureate; May 18: Cap and Gown.
On the appropriate days, students can upload their favorite photo that coincides with each topic. Be sure to make your profile public, and don’t forget to hashtag #springfieldgrad to ensure entry into the contest.
“In an age where people get their news from 140-character tweets of Twitter, the importance of getting a message out quickly and simply is essential in all communication,” explained Penndorf. “Utilizing social media in marketing efforts helps the Office of Marketing and Communications spread news, updates and information in a matter of seconds, and on a platform people are using.”
Marketing and Communications intern, Connor Donahue and TheScene blogger, Gabriella Maulucci, will choose our favorite photo of the day for each topic. That photo will then be promoted (after confirming that it is a clean Instagram account) on the Springfield College Instagram, Twitter and Facebook accounts. The daily winners will be informed if their photo is chosen with a comment on the student’s photo that reads: “Congratulations! You’re the winner of the [date] #springfieldgrad Instagram challenge. E-mail firstname.lastname@example.org to set up a time to pick up your prize!” All winners will be announced by 3:30 p.m. daily and will receive a T-shirt for their achievement.
The importance of our administration showing an interest in connecting with its students is powerful and something that can help our college thrive.
“Social media is the way our students communicate. They grew up with it. They expect it to exist, like electricity. We try to have a one-on-one connection with our students whenever we can,” said Director of Marketing and Communications, Stephen A. Roulier. “It allows students to speak directly to the school and get information. Social media has allowed us to communicate instantaneously with our students, to initiate and engage proactive interaction with them, and to build a sense of community on campus.”
Get your favorite Springfield College photos ready for publishing and don’t forget to hashtag #springfieldgrad! Good luck and happy Sti-Yu-Ka!