Op-Eds Opinion

Super Bowl Commercials Turn A New Page

Although this year’s Super Bowl delivered on all the expected nail biting action, the commercials took a different turn than was expected.

Pat Kenney
Managing Editor




Photo Credit: Coca-Cola Facebook Page
Photo Credit: Coca-Cola Facebook Page

Although this year’s Super Bowl delivered on all the expected nail biting action, the commercials took a different turn than was expected.

Normally filled with humor and bubbly fun, Super Bowl ads have always been about selling products and making people laugh. From Doritos to Budweiser, the commercials themselves have been pretty constant for the past decade or even longer.

Slapstick comedy, wise cracks, and the occasional talking baby have all graced the nation in between timeouts, but for Super Bowl XLIX, companies seem to be turning a new page.

With the exception of Doritos, who remained with their comedy routine; Budweiser, with their annual Clydesdale ad; and a few others, this year’s Super Bowl ad lineup offered a refreshingly new way to approach mass viewership.

Almost every commercial that stood out from the rest had some sort of deeper meaning. Whether it was emotion- or thought-provoking, a lot of the commercials were aimed at making the viewers think about what they had just seen instead of just laughing. However, they were all driven by positive messages.

Despite Nationwide’s controversial child commercial, the message was clear. Child safety at home is very important and should not be overlooked. Sometimes it takes an extreme commercial to help people understand the extreme severity of an unsafe home.

Coca-Cola’s first commercial was about spreading happiness. With the hashtag #MakeItHappy, the ad was aimed to have people spread happiness instead of hate. The part that might have hit the hardest, though, was the tag line at the end, which read ,“The world is what you make it,” similar to Jeep’s midgame ad that spoke to equality and sharing the world as the human race. The ad might have been to sell Jeeps, but it could be interpreted into so much more

With the song “This Land Is Your Land” playing in the background, the commercial started off in the USA, with shots of people, cities, and natural beauty. But by the time the song hit its second verse, the commercial had spread throughout the world and had showcased multitudes of people from all reaches of the globe.

With the song and the video, this innocent Jeep commercial hit a huge chord when it came to the idea of people taking care of one another. Both Coca-Cola and Jeep look to be spreading the right kind of message to their consumers. Their message is that we only have one world, one life, so why waste time spreading hate and inequality when happiness and togetherness mean so much more?

Stopping hate and insults was also the target for the Always commercial “Like A Girl.” Insults are insults, and Always is targeting the common phrase of “like a girl,” a bold stand, but not an impossible one.

Overall, the serious/positive nature of this year’s Super Bowl commercials was almost refreshing. Recently it seemed that ads have become a joke with no meaning, but what better way to broadcast to millions of people that your company is standing for something more?

Hopefully, the trend can continue, as there will always be mountains to climb when it comes to equality, happiness, and hate.

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