Editor-In-Chief
As the year winds down, so does Springfield College’s re-branding process. On April 22, 2015, from 2 to 3:30 p.m., President Mary-Beth Cooper will host an open forum.
The open forum, which will be held in the Fuller Arts Center, will update students on the progress of the College’s five priorities: enrollment, branding, safety, diversity, and non-tuition revenue generation.
“We’re pleased with the process and encouraged by the support of the College community,” said Director of Marketing and Communications, Steve Roulier. “As you know, many students, staff, and faculty participated throughout the process, providing valuable feedback and assistance.”
The term “re-branding” is one the school wants to shy away from. It gives the wrong message. Instead, the school is going through an “enhancement and unification” of its message. No more shall the crest be used as the logo, and while Springfield did invent basketball, that isn’t its sole claim to fame… far from it, actually.
Springfield College is rich in history and culture, more than most know, so compiling all of that into a single message is a challenge, to say the least.
At the forum, President Cooper will also unveil the new logo, something most students are anxious to see. But it doesn’t end there. While much of the College’s work will be on display, there is still much to be done, and by participating in the forum, students get a chance to be a part of that.
The students who attend the forum will get a unique experience that not many other colleges offer their students—an opportunity to hear and be a part of the college’s planning for the future,” said Roulier. “Many new initiatives and proposals for Springfield College’s future will be addressed at this forum. The students get to be in on the ground floor.”
“We hope students take advantage of the opportunity to attend the event and be a part of the planning process of this great institution.”